Set in Shanghai in the 1990s, the romantic drama revolves around a young man, Abao (played by Hu Ge), who rises from humble beginnings to become a successful entrepreneur in the space of 10 years. Along the way, he receives help from allies such as Ling Zi (Ma Yili), Miss Wang (Tiffany Tang), and Uncle Ye (You Benchang) and faces off against rivals such as Li Li (Xin Zhilei) in his quest to expand his business empire.